Slymetrix platform allows the management and analysis of data using an e-commerce Marketing Data-Driven methodology developed in recent years just within the e-commerce world.

The methodology allows the analysis and optimization of ROI through the execution of 5 related phases. The 5th phase consists in the optimization on the basis of the analyzed data. This phase allows the modification of the first phase of setup to obtain improvements in each loop from the online advertising campaigns, thus being able to improve the ROI.